Question: Develop a positioning map for the Sierra Club . The purpose of this exercise is to find out if you really know where you are

Develop a positioning map for the Sierra Club. The purpose of this exercise is to find out if you really know where you are headed as well as the company within the industry. To develop a positioning map, we'll need to identify two key dimensions that are important in the industry and relevant to the organization. Lets consider their Mission and Volunteer numbers. How does it compare?

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