Develop a product life cycle analysis for the overall casual dining industry, i.e., identify and analyze the product life cycle stage for casual dining concept? Use the PLC theoretical framework (see chart below) as well as company and industry data to justify/support your answer. (Exclude traditional fast food formats such as McDonald's, Wendy's, and other similar outlets). No specific-answer format requirements for this question.

Sales and profits ($) Time development Introduction Growth Maturity Decline Losses! investment ($)