Question: Develop a questionnaire for assessing consumer preferences for Gloria Jean's Coffees. (In total 50 points). Your questionnaire should have the following structure. a. It should
Develop a questionnaire for assessing consumer preferences for Gloria Jean's Coffees. (In total 50 points). Your questionnaire should have the following structure. a. It should include 5 questions (items) for consumer preferences using Likert scale. b. It should include 5 questions (items) for consumer behavior (coffee consumption habits) using Likert scale. c. It should include 5 questions (items) for consumer attitudes towards competitors' products using Likert scale. d. It should include 5 questions (items) for coffee attributes using constant sum scaling. e. It should include 5 questions (items) for company image using semantic differential. f. It should include 5 questions (items) for the reactions to Gloria Jean's advertisements using continuous rating scale. g. It should include 5 questions (items) on demographics using nominal and ordinal scales.
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