Develop a robust sales and distribution strategy for any B2C domain Company. (NOT Amazon)

STEPS:

1. Choose the company in the B2C domain

2. For the selected company

a. Identify all company distribution channels based on the line of business and geography. (The organisation must have 2 separate distribution channels)

b. Analyse and break down the distribution channels

c. Evaluate the expected and current contribution of the distribution channel in the value chain.

3. Conduct Primary and secondary research to understand the gaps in the sales and distribution strategy of the selected organisation

a. Conduct secondary research to identify gaps in the distribution network

b. Conduct primary research by interacting with 5 middlemen to identify gaps in the distribution network.

c. Conduct primary research by interacting with 20 customers to identify gaps in the distribution network.

4. Perform a root cause analysis of the identified gaps

a. Analyse core defects. (Identify a minimum of 5 gaps)

c. Suggest improvements in these areas.