Develop a sales process for a newly launched shaving cream (X) in Sonipat. The market has three competitors (A, B, C). While comparing the benefits and price, it was found that, both in terms of benefit and price, A>B>C. Additionally, X has better fragrance, attractive packaging and is economically priced (less among all competitors). State any assumption/s (if at all) that you might take to develop your process.