Develop a Sales Promotion for the new L'Oreal UV Sense. You will need to provide a sales promotion that will integrate digital marketing into the mix. Provide the reasons that this sales promotion will be the most effective for achieving L'Oreal's marketing goal of a new product trial.

LOrals UV Sense is a tiny sensor capable of detecting ultraviolet exposure thats small enough to wear comfortably on your fingernail. The sensor itself is battery-free and includes an NFC antenna, a temperature sensor, and a UV sensor.

That sensor, which can store up to three months worth of data, passes information to the accompanying app whenever the wearer holds the device close to his or her smartphone. The app keeps track of your exposure levels and can provide tips for managing sun intake.

While the UV Sense is designed to be worn on your nail, LOral will also be releasing accessories so that users can wear it in different ways, too. The beauty company worked with designer and entrepreneur Yves Bhar on the product, in part why it resembles nail art rather than a piece of wearable technology.

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