Question: Develop a segmentation table for the fast fashion market in Singapore. You are required to identify atleast three consumer segments who are likely to purchase

Develop a segmentation table for the fast fashion market in Singapore.

You are required to identify atleast three consumer segments who are likely to purchase products within the fast fashion market category. The aim is to build a profile of each consumer segment to understand the who, what, where, when, why and how often these customers buy products in the category.

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