Develop a Social Media Marketing Plan for your Enterprise Mobile Initiative Strategy Project.The plan will be uploaded in two parts, one will be a Power Point deck with your entire plan, limited to$50$ slides, and the second part will be a written document with your social media marketing planoutlined.You will create a cover page specific to your company$-$ I would suggest using Canva.com to create thispage.This submission should be no less than $15$ pages $($not including your cover page, table of contents, andreferences$).$Social Media Marketing Plan Grading $(100$ points$)$ grading is as follows: $($follow the outline below forthe written component$)\mathrm{.}1.$ Executive Summary$2.$ Company and Industry Overview$3.$ Social Media Audit $($Estimate of costs associated with your social media marketing$)4.$ Listening$/$Competitive Analysis$5.$ Goals and Objectives: Outline at least three goals and three objectives$\mathrm{.}6.$ Strategies$7.$ Target Market: $($Persona$)$ Include at least one persona description. What is the main messageyou wish to convey?$8.$ Implementation: Which platforms and tools will you use and then specific tactic andmeasurement? Illustrate how you will use the platform$\mathrm{.}9.$ Content: How will you develop and manage content? What tools will you use to create andmanage content? Include a sample content for the first social media post. Include two samplesof content such as a Facebook post. Discuss your recommendations for the following:o Developing or repurposing contento Managing contento Curating contento Cross$-$utilizing contento Breaking apart content$10.$ Organizational structure: What recommendations can you make for managing the social mediaeffort in the company?$11.$ Monitoring $($Tracking$,$ Measuring, and Evaluating$)$: Pick three social media goals that would workfor your company$/$business and describe how you would use$\mathrm{.}12.$ Tuning: How should your organization reevaluate goals, strategies, and execution?$13.$ Budget: How much money will the plan require?$14.$ Return on investment: What will be considered a return on investment?Lukflyapp