Question: Develop a strategic brief for AbbVie by folowing the focus: FOCUS Assignment - What are we looking to do ? What is the business opportunity?

Develop a strategic brief for AbbVie by folowing the focus:
FOCUS
Assignment -What are we looking to do? What is the business opportunity?
Audiences & Objectives-To be successful, who must we engage and what must they ultimately do?
Challenge-What barriers or risks must be overcome to achieve the objectives?
Insight & Context- Related to the opportunity and challenge, what is going on in society/the world at large that might be relevant?

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