Question: Develop a strategic plan using the following considerations for a business venture that you intend tn manage 1. Nature of business venture: (5 Marks) 1.1

Develop a strategic plan using the following considerations for a business venture that you intend tn manage 1. Nature of business venture: (5 Marks) 1.1 Business overview Example :Vision, Mission, Values, Objectives, Organization structure 1.2 Brief description your product or service that you are offering 2. Analysis of the extemalf internal environment [15 Marks} 2.1 Explain why there are potentials and demand for your productfscrviccs 2.2 Explain how your internal company structure and process will support your sales 3. SWOT analysis in relative comparison to current competitors (15 Marks) 3.1 What is your Unique Selling Points {USP} Example: Branding, Customer Value Proposition 3.2 What is your competitive advantage Example: Competitor Analysis, Supplier Support, Internal Strength, Strategic Partnership 4. Your intended business strategy {15 Marks} 4.1 What are your marketing strategies Example: Product, Price, Place, Promotion 4.2 What are your operational strategies Example: Resource Management Manpower, Machine, Money, Material, Method (5 M} 5. Justication to support your intended strategy (10 Marks} 5.1 List and explain why do you have to apply those strategies 5.2 What are the Key Success Factors (KSF) to ensure success of your strategies
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