Develop atwo page (max),well thought out Strategic Plan - with the following components:

1. A Mission Statement for your group related to the simulation environment and three associated SMART Marketing Objectives that will help you achieve your Mission. A clearly defined strategy for each of the following:

1. Target market - why you've chosen this segment over the others
2. Product strategy - why you've designed the product they way you have
3. Pricing strategy - underlying reasons for choosing your starting price
4. Distribution or Channel strategy - why you've chosen to distribute your backpack via these channels
5. Promotional strategy - explain your initial: Messaging strategy, positioning in your marketplace and advertising and promotional methods you plan to use

3. How will you measure your success? 4. Who completed each section of this Strategic Plan including writing, formatting and editing. Do not write that everyone completed all sections as this is not realistic.

B. Midway Report (1 X 5 marks) - see Course Schedule for due dates (group assignment)Hand it into the online submission space. Performance will be assessed in a cumulative evaluation of your company's progress focusing on market share, net profit, return on marketing, customer satisfaction score and overall progress achieved over the course of the simulation. 1. Current standings including rank, market share, profit .2. Decisions made.3. Analysis of those decisions - successes and challenges.4. How you are going to deal with challenges and build on successes.5. Marketing knowledge (theories, models, concepts) that you are applying to the above decisions. C. Final Group Report (25 marks) - see Course Schedule for due date (group assignment)Include at least three charts or graphs where appropriate. Use the following headings: 1. Overall Outcome: A brief summary of the group's performance, and an explanation of your overall result as measured by the leaderboard metrics. 2. Strategy Chosen: Provide a brief explanation of the initial corporate strategy used. From there explain why the group changed strategy or remained with the original strategy. 3. Marketing Mix Target Market

1. Why did the group choose the original target market selected?
2. What were some of the pros and cons of this target market?
3. How did the characteristics of the target market influence design of the backpack?
4. Did the target market decisions of your competitors' impact any of your decisions?

Product

1. Development- briefly describe the original characteristics of the backpack the group created and any changes made during the simulation and why these changes were made.
2. Differentiation - did the group consider how they might differentiate the backpack from competitors, if so, how?
3. Positioning - what was the positioning messaging your company was pushing out to your target market?

Pricing Strategy

1. How did you arrive at the starting price for your backpack?
2. What major changes did you make to your backpacks price during the simulation and explain why?

Distribution Channels

1. Explain how your distribution channels started and then evolved over the course of the simulation and why the group made changes to it.
2. Did the group allocate any Market Development Funds or Channel Promotion Discounts? Why or why not?

Promotions Plan

1. Explain the groups promotional strategy ie; what media vehicles were used, what worked and what did not.
2. How was the promotional budget determined?

Competitive Strategy

1. Explain the groups initial competitive strategy and how it changed, or did not change and why?
2. Did competitors decisions impact your decisions?

4.Financial & Other Results:Using the final cumulative results for the following: revenue, net profit, return on marketing, distribution costs & promotional costs tell a story ie: how do they relate to each other, what can you learn from these results. Include how your pricing strategy impacted these metrics. In this section be sure to include the following Primary Performance Indicators or Leaderboard Metrics in one place so it's easy for me to find them: Net Profit, Market Share, Return on Marketing, Customer Satisfaction Score. Charts should be prepared to highlight performance (sales increases/decrease, profitability levels, growth/decline in cash balance, etc).

5.Turn Decision-Making Review: Summarizethree of your best and worsedecision turns;what you did, why, and what were the result.

1. Conclusion: Identify and explain 3 "lessons learned" regarding activities in marketing planning & execution of the plan. Part of this section may include the team perspective if the simulation could be done again (i.e., what would you have done differently?)

1. Appendix:Copy of original Strategic Plan, Status Updates, other relevant information and diagrams - such as market share charts or advertising diagrams.

1. Group Member Task Allocation: Create a separate document that will go in the appendix that describes in detail who was responsible for the following: who was the driver responsible for making each turn decision, who was responsible for: each section of the final report, formatting, editing for spelling/grammar, printing, conducting research, creating the powerpoint presentation, submitting the digital copies of everything. If there is uneven task allocation, marks will be distributed accordingly, some people might get less and others more.

Your report should beno more than eight pages long,excluding title page, group member task allocation, appendices and bibliography. Spacing should be 1.5, use normal margins and use 12pt Ariel font. Any external reference should be cited using APA.