Develop an entry strategy for a u.s based firm to expand operations in a country who does
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Develop an “entry strategy” for a u.s based firm to expand operations in a country who does not have their products or services or who needs those products or services. • talk about the 5 w’s (who, what, when, where, why). give details about 1. the company’s background? 2. the company’s profitability 3. the competitor review 4. the company comparative advantage? 5. to which country you are expanding into? 6. why that country? 7. possible entry barriers(language, religion, economy, local/regional politics) 8. conclude- what is the ending result after entry( what is the projected outcome).
Related Book For
Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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