Question: develop an integrated marketing mix plan for a new or existing product or service.Task Overview ( Written Component 1 - 2 pages ) 1 .
develop an integrated marketing mix plan for a new or existing product or service.Task Overview Written Component pages Choose a product or service real or hypothetical and provide a brief overview of its key features, target market, and positioning Discuss the Product element: Explain the product's features, benefits, and any modifications or enhancements that could be made to improve its appeal to the target audience Explore the Price element: Determine ald justify a pricing strategy for the product or service. Explain how the pricing strategy aligns with the target market's perceptions and the product's positioning Analyze the Place element: Outline the distribution channels and logistics for delivering the product or service to the target customers. Justify the chosen distribution strategy Discuss the Promotion element: Develop a promotional plan outlining the advertising, sales promotion, personal selling, and public relations strategies that will effectively communicate the product's value proposition to the target market.
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