Develop an original brand audit report for a national or international brand. Your report should include pictures, charts, and graphs where necessary.

Please follow the layout below.

1. Executive Summary
2. Brand History and Profile
3. Background about the industry
4. Company's Mission Statement
5. SWOT Analysis
   • Strength
   • Weakness
   • Opportunities
   • Threats
6. Marketing Strategies
   • Positioning
   • Branding
   • Company's Marketing Mix
     1. Product
     2. Price
     3. Place
     4. Promotion
        • 4.1. Advertising
        • 4.2. Personal selling
        • 4.3. Promotions
        • 4.4 Public relations
7. Consumer analysis (trends, segmentation, behavior)
8. Brand inventory
   • Elements, current marketing programs, POPs, PODs
   • Branding strategies (extensions, sub-brands, etc.)
   • Brand portfolio analysis
   • Competitors' brand inventory
   • Strengths and weaknesses
9. Brand exploratory
   • Brand associations
   • Brand positioning analysis
10. Brand equity evaluation
11. Strategic brand management recommendations