Develop an understanding of the role of strategic management and strategic competitiveness in a globalized economy. You
Question:
Develop an understanding of the role of strategic management and strategic competitiveness in a globalized economy. You will have a chance to analyze the external environment of a company, identify opportunities and threats, assess industry competition, and conduct a competitor analysis to identify the company's strengths and weaknesses. Then, you communicate your findings in an infographic.
To get started:
Select a company that operates in a globalized economy. You may choose a company from any hotel industry.
Conduct an external analysis of the company, using the following framework:
Opportunities: Identify and describe the opportunities available to the company in its external environment.
Threats: Identify and describe the threats facing the company in its external environment.
Industry competition: Assess the level of competition in the company's industry, using Porter's Five Forces Model.
Competitor analysis: Conduct a detailed analysis of the company's major competitors, including their strengths and weaknesses.
Auditing A Practical Approach with Data Analytics
ISBN: 978-1119401742
1st edition
Authors: Raymond N. Johnson, Laura Davis Wiley, Robyn Moroney, Fiona Campbell, Jane Hamilton