• Develop analytic skills
• Learn to assess/evaluate an existing venture using a structured approach

Instructions

For this assignment you will research a company and produce a report on your analysis of the potential success of that company.

1. Select a company of your choice.
   • You should do some initial research to determine if there is sufficient information available to fully answer the required components of the analysis.
   • Evaluate the potential for success for this company.
   • I would suggest you heavily leverage the course textbook in your analysis in determining what constitutes a strong and viable business plan.
   • Include at least 4 external academic sources to support your research and