Develop and Audience Profile and Buying Persona

Assignment overview: Develop an audience profile as well as a buying persona for a well-known brand or company and map out the potential buyer's journey complete with recommendations for the type of content to be created and the goal of that content. Submit: Powerpoint or Word document. Please save and upload it as a PDF.

1. Company overview: Start with identifying the brand and providing details about the company

2. Target audience profile: Develop an audience profile and one buying persona for the company based on researching information and insights on the target such as, geographic, demographic, psychographics, motivations, goals, challenges, media and consumption habits, influences and time spent

3. Buyer persona: Create the profile in a visual format based on examples given. Invent a name and source an image to best represent the persona, along with researching, analyzing the pertinent information related to the persona and formatting it

4. Buyer's journey and content marketing touchpoints: Map out the potential buyer's journey by inferring the touch points between the brand/company and the buyer, and the opportunities for the brand/company to deliver an engaging message with content marketing at those points. Provide recommendations for the type of content to be created and the goal of that content

5. Research: Include your research