Question: Develop outlining an IMC plan for Nike Please prepare a 8-10 minutes recorded presentation (PPT + voice over) covering the following areas (the SOSTAC model):

Develop outlining an IMC plan for Nike

Please prepare a 8-10 minutes recorded presentation (PPT + voice over) covering the following areas (the SOSTAC model):

1) Situation Analysis and Marketing Communications Objectives.

2) Correlate Target Audiences with Target Media / Channels.

3) Identify the main IMC areas of your plan (which elements of the promotional mix -Paid, Owned, Earned- will you use? Why?)

4) Briefly describe the main Actions of your plan (within each of the selected areas of the promotional mix).

5) Provide KPIs to Evaluate your IMC plan.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Q:

What Is the PAEI Model? P roducer, A dministrator, E ntrepreneur, I ntegrator. The person in the producer role is ultimately responsible for the product or service that you're offering. They are in...

Q:

ASSESSMENT Qualification: BSB51915 Diploma of Leadership and Management Unit of Competency: BSBMGT517 Manage operational plan Student Name: Thi My Tham Nguyen Student ID: 1439205 Assessment Due Date:...

Q:

Before you begin, please put your name on your file.. When saving your file, please include your last name in both the saved file title, as well as the header of the document. Also, please keep a...

Q:

Please be sure to not copy any answers verbatim. original answers needed will be scanned through the safe-assign system. read the Marketing Debate below What is the Best Way to Position a brand? and...

Q:

pls help solve it all Pre-Assessment Checklist: Task 3 - Project The purpose of this checklist The pre-assessment checklist helps students determine if they are ready for assessment. The...

Q:

Subject Code and Title MGT600 Management, People and Teams / MGMT6009 Managing People and Teams Assessment Case Study Presentation and Summary Report Individual/Group Group Length 5 minutes per...

Q:

\f \f11TH EDITION STRATEGIC MANAGEMENT THEORY 11TH EDITION Strategic Management THEORY Charles W. L. Hill University of Washington - Foster School of Business Gareth R. Jones Melissa A. Schilling New...

Q:

Please look at the attachment. It is all written in there.The question is whether to keep the existing machine or to replace it with the new one. This answer has to be supported by calculations of...

Q:

Hello, Please see the attachment below. Ca n you please help. ISSN 1940-204X XYZ Company: An Integrated Capital Budgeting Instructional Case David E. Stout Andrews Chair in Accounting Lariccia School...

Q:

Issues related to the discount rate: How (conceptually)is the discount rate for capital budgeting purposes defined and calculated? Is this number appropriate foranalyzing the asset-replacement...

Q:

Tony Co, a retail supermarket, is preparing financial statements for their December 31, 20X7 fiscal year end. Tony asks you, their accountant, to help compile the Statement of Financial Performance....

Q:

A sole proprietorship had the following assets and liabilities at the beginning and end of this year. Determine the net income earned or net loss incurred by the business during the year for each of...

Q:

Solve for the following: \ begin { tabular } { | l | l | l | l | l | l | } \ hline ASSETS & LIABILITY & CAPITAL & REVENUE & WITHDRAWAL & EXPENSE \ \ \ hline 1 ) \ ( 1 , 2 0 0 , 0 0 0 \ ) & 2 5 0 , 0...

Q:

What is an example of constructive feedback? provide reference