Develop the competitor analysis as follows:

Conduct five key forces (Porter) which impact on your industry competition.

Perform the PEST analysis for your company and compare the differences against your two competitors.

Conduct a benchmarking review covering internal benchmarking, external benchmarking and best-in-class benchmarking.

Describe the threats, bargaining power and competitive rivalry.

Prepare your statement of advice addressed to the company's CEO on how your company differentiates itself from its competitors and what improvements can be made to your company.

Learning Objectives \

: 1) Research information about the selected companies (using multiple sources) 2) Conduct a PEST analysis

3) Benchmark your company against two of its competitors

4) Articulate and recommend courses of action to differentiate a business against its competitors