Question: Develop the first three steps of a marketing research project for a problem/objective you would like to investigate for Spotify. Describe why you chose to

Develop the first three steps of a marketing research project for a problem/objective you would like to investigate for Spotify. Describe why you chose to approach the issue in that manner.

1. What problem/research objective you will investigate for Spotify? (2 Marks)

2. Design the research (6 Marks)

a. How and when will the data will be gathered? Why? (connect to question #1 response)

b. What types of exploratory research will you leverage? Why? (connect to question #1 response)

c. Which types of descriptive research will you use? Why? (connect to question #1 response)

3. Specify your sampling procedure. How does this fit with your research problem/objectives? (2 Marks)

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