Question: Develop the Marketing Mix/Tactics 4Ps for your Complete Marketing Plan. Product Characteristics Pricing Strategy Place (Distribution) Strategy Promotion/Communication Strategy Develop the Situational Analysis for the

  1. Develop the Marketing Mix/Tactics 4Ps for your Complete Marketing Plan.
    • Product Characteristics
    • Pricing Strategy
    • Place (Distribution) Strategy
    • Promotion/Communication Strategy
  2. Develop the Situational Analysis for the Complete Marketing Plan.
    • Customer characteristics/Market Demographics, Market needs
    • SWOT analysis

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