Question: Develop the measurement to identify how you know you have been successful for strategic action. ( FOR AMAZON ) Specify the measures to track performance

Develop the measurement to identify how you know you have been successful for strategic action. (FOR AMAZON) Specify the measures to track performance against goals. Identify standard reports from your online and traditional marketing efforts.

Action	Target	Person Responsible	Inter-measurement
Example: Direct mail flyer	1100 new inquiries	Western regional manager	500 new inquiries first month of campaign

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