Question: Develop your business process document that critically describes your business strategic position, idea description model, the four Ps model of innovation, marketing mix and your
Develop your business process document that critically describes your business strategic position, idea description model, the four Ps model of innovation, marketing mix and your competitive priorities.
1. WHAT IS YOUR STRATEGIC POSITION (Displace, Disrupt, Sustain)
2. IDEA DESCRIPTION MODEL (Problem, Solution, Competition, Costs, Revenue)
3. THE FOUR P's OF INNOVATION MODEL (Population, Penetration, Price, Purchasing frequency)
4. THE MARKETING MIX (Product, Price, Place, Promotion)
5. DESCRIBE YOUR COMPETITIVE PRIORITIES (What do you focus on?) for example (Cost, Quality, Time, Flexibility, Innovation)
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