Question: Developing a brand requires many elements that are collectively known as 5 points the brand assets. Identify and briefly explain four brand assets and the

Developing a brand requires many elements that are collectively known as 5 points the brand assets. Identify and briefly explain four brand assets and the role they play in brand identity development (4 marks). Which element has the most symbolic meaning (1 mark) Your answer When preparing a SWOT analysis, completing a PESTEL analysis is critical. 5 points Identify and explain how the two Ps would be applied to a company like Telus (2 marks). Identify and explain how the two Es would be applied to a company like Telus (2 marks). How does Porter's Six Force relate to a PESTEL? 5 points When Off-White Inc. began it produced a single product, home linens of drapery, towels, and bedding in an off-white colour only, and then grew its business from there. Marketers have four generic marketing strategies to choose from when growing their businesses. Identify and briefly explain what these are and provide an example to demonstrate each of the four strategies (4 marks). Give suitable examples (1)

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