Developing a comprehensive crisis communication plan for a local government entity or large corporation, including strategies for responding to various crisis scenarios through traditional and social media channels.

Conducting a case study analysis of a successful $($or unsuccessful$)$ public relations campaign aimed at rebuilding a company's or organization's reputation following a major controversy or scandal.

Researching and proposing a public relations strategy for a non$-$profit organization or charitable cause, with the goal of increasing awareness, fundraising, and community engagement.

Investigating the role of content marketing and thought leadership in modern public relations campaigns, and developing a content strategy for a specific industry or client.

Analyzing the use of data analytics and metrics in measuring the effectiveness of public relations campaigns, and proposing a measurement framework for a hypothetical or real client.