Developing a full-scale marketing plan for a Prem Resturant of your choice. See all points listed below. (recommend a small B2C - Business to Consumer) A brief description of the company, including history and background, photos, website reference, digital media platforms and ownership/management analysis. 2. An environmental scan including SWOT analysis and full market research. Please consider a full competitive analysis as well. 3. A detailed listing of the company's specific products as well as a detailed target market description.4. A detailed explanation of the consumer behaviour decision process as it applies to the products the company provides. You should go through each step in the process in detail and suggest which steps are most important for the company to influence potential consumers. 5. A detailed description of the target market and motivations. This should include geographic, demographic, psychographic, and behavioral descriptions. 6. A detailed understanding of buyer behavior exhibited by typical members of the target market. This should include the decision process, shopping behavior, purchase criteria, decision influencers and media usage. 7. Proposal of a new product idea (related to what the company currently does) that would be attractive to the target market. Pricing recommendations and branding ideas are to be included.8. In addition, you should add details regarding how you would promote and distribute the new product you have developed. Promotion should make sense given the target market and how you can best reach them. You should detail where you expect to sell the new product (through current company distribution methods or new approaches) and why that makes sense for both the company and the target market. 9. Details of the 4P's in your marketing mix - Product, Price, Promotion, Placement 10. All the material should fit together to form your final Marketing Plan.

You are responsible for 1. Developing a full-scale marketing plan for a local company of your choice. See all points listed below. (recommend a small B2C - Business to Consumer) 2. Detail and include elements from all of our classes together, reference ideas from the guest speakers, and from the chapters in the textbook. "Marketing - the Core", (Kerin, Hartley, Clements, Bonifacio, Bureau) 3. Developing a new product or service idea to meet the target's needs