Developing a marketing plan consists of five steps. The second step in the process, after developing a miss situation analysis, using a SWOT analysis. This tool allows firms to assess both the internal environment with and weaknesses and the external environment with regard to its opportunities and threats. This activity is im situation analysis gives marketing managers information to begin developing a marketing strategy.

Recently, a Domino's pizza franchise in southwest Ohio made the strategic decision to stay open for $24$ hour Steve Martin, made this decision in response to increased demand for Domino's pizza. Other Domino's franc considering adopting a similar strategy. In this activity, you will categorize a set of statements regarding activi external environments as they relate to Domino.s pizza and a potential initiative of staying open $24$ hours a d activity is to identify strengths, weaknesses, opportunities, and threats.

Select the most appropriate category of the SWOT Analysis for each statement below.

Domino's has national brand recognition.

Some consumers may be looking for healthier food alternatives.

Weakness

$3.$ The Domino's franchise does not have enough staff to cover $24-$hour shifts.

$4.$ Due to channes in time demands, many Americans are working later and looking for more flexible food option

$5.$ Manv auirk enrvice restaurants are staying open