Question: Developing a marketing plan is an on-going process that is why most managers consider the Marketing Plan a living document. Given the components of the
Developing a marketing plan is an on-going process that is why most managers consider the Marketing Plan a living document. Given the components of the marketing plan, discuss why it is important to revisit the marketing plan periodically? How often should the marketing plan be revised?
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Revisiting the marketing plan periodically is crucial for several reasons Environmental Changes Market conditions consumer preferences technological a... View full answer
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