Question: Developing a marketing plan is an on-going process that is why most managers consider the Marketing Plan a living document. Given the components of the

Developing a marketing plan is an on-going process that is why most managers consider the Marketing Plan a living document. Given the components of the marketing plan, discuss why it is important to revisit the marketing plan periodically? How often should the marketing plan be revised?

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock

Revisiting the marketing plan periodically is crucial for several reasons Environmental Changes Market conditions consumer preferences technological a... View full answer

blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related Marketing Questions!