Developing a marketing plan is integral for most entrepreneurs because it can help determine profit. Business expenses need to include marketing and how word about the product or service gets out. When determining your marketing plan, you need to look at your target market and ask critical questions about break$-$even points and product deliverables.

In the Turner Test Prep Co case study located in the Wk $4$ Learning Activities folder and in $$Part $6$: Cases$$ of the course textbook, there's little doubt that Jessica's problem$-$solving energy and eagerness will eventually propel her to success as an entrepreneur. In the meantime, Jessica shares a common dilemma experienced by all businesses, regardless of type, size, and experience$-$related backgrounds: defining the ever$-$changing preferences and needs of consumer groups.