Developing a marketing strategy involves creating an integrated marketing mix $($product$,$ pricing, distribution, and promotion $$ the $4$Ps$)$ aimed at developing a long$-$term, value$-$oriented relationship with a clearly defined target market. Being able to succinctly and effectively communicate your analysis and recommendations is an important business skill and a component of your development in this course. Project: Write a $3$ pages single spaced paper that summarizes your analysis of the effectiveness of the company$$s current marketing strategy as it applies to your chosen target market $($from Assignment $2)$ and your recommendations to improve or build on this strategy. $$ Part A: Very briefly summarize the company$$s$/$product$$s current environment and the marketing mix components of the current strategy $($i$.$e$.$ to set the stage for Part B$,$ review just the most important highlights of your Assignments $1$ & $2).$ Part B: Critique the effectiveness of the company$$s marketing mix $($all $4$Ps$).$ Is it appropriate for your chosen target segment from Assignment $2?$ Does it reinforce the company$$s$/$ product$$s positioning strategy? What is the company doing well, if anything? What mistakes, if any, is it making with its current strategy? Recommend improvements and$/$or additions to the company$$s marketing strategy to make it more effective for your chosen target segment from Assignment $2.$