Question: Developing a marketing strategy to differentiate a firm from its competition in the minds of target consumers is known as _ _ _ _ _

Developing a marketing strategy to differentiate a firm from its competition in the minds of target consumers is known as __________.
Question 60 Select one:
a.
Selecting the target market
b.
Positioning the product
c.
Segmenting the market
d.
Identifying the total market
e.
Customizing the product

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