Developing A Perceptual Map. In product positioning an important point is to use various dimensions of a product that are most important to consumers. A positioning map with price and quality is obvious, but other dimensions may be important. Think strategically. Here are some possible positioning dimensions for beer and shampoo: BEER: high or low calorie, dark or light, domestic or imported, brand name or store brand SHAMPOO: dandruff control, harsh or light, perfume level, conditioner or not Instructions: For (1) beer and (2) shampoo products that you are familiar with, do some research that can enable you to develop positioning (perceptual) maps that reveal competitive information for products in these categories. Include 4 products in both your beer map and your shampoo map. Below each map, give a reason why one is your favorite brand.