Question: Developing a product or service involves defining the benefits that will be offered to the marketplace. These benefits are communicated and delivered by product/service attributes.

Developing a product or service involves defining the benefits that will be offered to the marketplace. These benefits are communicated and delivered by product/service attributes. As decisions about these attributes greatly affect consumer reactions to a product or service, explain below the context of each of these attributes.

Product/Service Quality

Product/Service Features

Product/Service Design

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