Question: Developing a Stakeholder Strategy The Global Business Environment towards Step 1: state your full range of objectives and purposes in realistic terms and specific outcomes

Developing a Stakeholder Strategy The Global Business Environment towards Step 1: state your full range of objectives and purposes in realistic terms and specific outcomes Step 2: develop a map of stakeholder groups - use brainstorming, mind-mapping Step 3: determine the type of power you hold with each stakeholder group - authority control, influence or appreciation Step 4: determine the type of power each stakeholder group holds in relation to your goals and purposes Step 5: determine the position of each stakeholder group concerning the processes and outcomes you require - are they supporters, neutrals or opponents ? What are their self-interests? What are their goals? What gives them power? Step 6: develop a stakeholder strategy. This may include identifying existing and potential coalitions, both for and against. It may include exploiting the power of shared self-interest. Differentiate using emotive symbols. Share power with stakeholder groups, giving them some control over decisions vital to their interests to gain support in other matters. Developing a Stakeholder Strategy The Global Business Environment towards Step 1: state your full range of objectives and purposes in realistic terms and specific outcomes Step 2: develop a map of stakeholder groups - use brainstorming, mind-mapping Step 3: determine the type of power you hold with each stakeholder group - authority control, influence or appreciation Step 4: determine the type of power each stakeholder group holds in relation to your goals and purposes Step 5: determine the position of each stakeholder group concerning the processes and outcomes you require - are they supporters, neutrals or opponents ? What are their self-interests? What are their goals? What gives them power? Step 6: develop a stakeholder strategy. This may include identifying existing and potential coalitions, both for and against. It may include exploiting the power of shared self-interest. Differentiate using emotive symbols. Share power with stakeholder groups, giving them some control over decisions vital to their interests to gain support in other matters

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