Question: Developing a strategic vision. Demonstrates top management support for the firm's future strategic direction and competitive efforts. Fosters employee commitment to the firm's chosen strategic

Developing a strategic vision. Demonstrates top management support for the firm's future strategic direction and competitive efforts. Fosters employee commitment to the firm's chosen strategic direction. Provides direction: "where we are going". Ensures understanding of its importance. QUESTION 14 Examples of Common Financial Objectives. Having broader or deeper technological capabilities than rivals. Consistently getting new or improved products to market ahead of rivals. An x percent return on capital employed (ROCE) or return on shareholders' equity investment (ROE). Winning an x percent market share. QUESTION 15 Examples of Common Strategic Objectives. Achieving lower overall costs than rivals. Annual dividend increases of x percent. Internal cash flows of x dollars to fund new capital investment. Bond and credit ratings of X

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