Developing a strategy for your firm is key to being successful in the real world but equally as important in Praxar Golf. Your strategy will serve as a roadmap or a guiding light throughout the simulation. This assignment will guide you through the planning process, and yield the best possible performance while participating in the simulation activity.

Please answer the following questions to articulate your strategic direction and develop a blueprint to break down your strategy into actionable tactics.

1. Who are we?

2. Where are we now?

3. What could we do? Detail three potential options.

4. Select the best path forward from question 3 and explain in detail why this is the best option for your organization?

5. Whom do we do it for? In your answer define the segments you wish to service and the ideal target audience.

6. How are we going to do it? Explain how your value proposition will equal the perceived value of your intended audience.

7. Who is going to do what parts? What role will each of your team members serve? As a group, how will you hold each other accountable?