Developing a strategy for your firm is key to being successful in Airline. Your strategy will serve as your firm’s “roadmap” throughout the simulation. This assignment will guide you through the planning process. Be sure to read the case and the section on “The Strategic Management Process” in the Airline manual before you begin. Respond to the following questions to help you in planning your strategy. 1. Who are we?

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The airlines business is the most volatile in the world because of its dependence on international markets And profits are always low In the past our ... View the full answer