Developing an appropriate sampling plan is one of the most overlooked steps in the market research process. Using the Sampling Design Process develop an appropriate sampling plan for surveying customers who have recently had their car serviced at a local car dealership.

The four steps of sampling process are:

1. Define the target population (how do you define customers in this context?).
2. Determine the sampling frame.
3. Select a sampling procedure.
4. Determine sample size.

Discuss and debate the pros and cons of using the various sampling procedures.