Question: Developing an effective strategic marketing program for a product-market entry involves several interrelated sets of decisions. Which one of the following statements regarding this development

Developing an effective strategic marketing program for a product-market entry involves several interrelated sets of decisions. Which one of the following statements regarding this development is NOT correct:

a.The manager must decide on an overall marketing strategy to appeal to customers and to gain a competitive in the target market

b.The manager must make decisions about each element of the marketing program components

c.The manager must set specific objectives to be accomplished within the target markets, such as sales volume, market share, and profitability goals

d. The manager should set the objectives themselves and it can be fully inconsistent with the firm's corporate and business-unit strategic objectives

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