Developing brand equity comes from a four$-$step process, which of the following is NOT one of the steps?

Group of answer choices

Develop positive brand awareness and link it with a product class or create a brand identity

Establish a brand$$s meaning in the minds of consumers including brand functional performance and brand imagery.

Elicit the proper consumer responses to a brand$$s identity and meaning $$ how they think and feel.

Make sure the brand gets significant trial and repeat purchases early on in launch to properly establish itself in the minds of consumers and in the marketplace.

Create an intense, active loyalty relationship between consumers and the brand.