Developing FindMe Technologies' Focus Group Moderator's Guide

To: Lauren

As a reminder, FindMe Technologies' final signed contract agreement includes focus groups.

The moderator's guide for the focus groups will consist of the following:

Introduction

Icebreaker activity

Questioning

Hands$-$on activity

When developing the moderator's guide for this project, determine which of the client's research questions can be addressed by asking the target audience qualitative questions. Qualitative data is powerful because of the detail$-$rich feedback gained from the audience's sharing of experiences and ideas.

Remember, the total time frame for the focus group for which you're building the guide is one hour.

Best,

Kathy DuBois Baros