Question: Developing global awareness is important in understanding behavior in the marketplace. I. Recognize TWO (2) ways for an international marketing manager to always have global

Developing global awareness is important in understanding behavior in the marketplace.

Developing global awareness is important in understanding behavior in the marketplace. I. Recognize TWO (2) ways for an international marketing manager to always have global awareness with examples. (4 marks) II. Outline TWO (2) approaches with examples that organizations can adopt to attain global awareness. (4 marks) QUESTION 2 The cultural environment of a global market affects international marketing in various ways. I. Identify TWO (2) ways how the culture elements affect marketers with valid examples. (4 marks) II. Present TWO (2) types of non-tariff barriers with examples. (4 marks) QUESTION 3 We have learnt that meticulous planning is required for multinational firms to operate in several countries, and it comes in a few phases. I. Explain TWO (2) types of problems for international marketers in the second phase, supported with examples. (4 marks) II. Provide an example of contractual agreement with TWO (2) of its disadvantages

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