Developing Hypotheses Hypotheses: trorical state strumentos de ped to 1- Descriptive hypotheses Possible to see research problem per customers believe our prices are too high We have not efectively dued to the younger gent The designs are to your customers - Developing a descriptive hypotheses involves: Reviewing the research problem or opportunity Writing down the questions that flow from the research Brainstorming possible answers to the research questions Types of Hypotheses 2. Causal hypotheses: Theoretical statements about relationships between variables - Positive relationship: Two variables increase or decrease together Ex. Higher spending on advertising leads to higher sales - Negative relationship: One variable increases while the other decreases Ex. Higher prices lead to lower sales Exercise: Suppose that a researcher wants to predict who will adopt a new technological innovation. The he Hypotheses could be summarized as follows: technical motor (6) to have mornananemane lead throom) 3- Create two causal hypotheses (one shows positive relationship and the other shows negative relationship) using any two variables from your own (20 points)