Question: Developing Marketing Strategies and a Marketing Plan ( Chapter 2 ) Consider the company REI ( use Google if you aren't familiar with them )

Developing Marketing Strategies and a Marketing Plan (Chapter 2)
Consider the company REI (use Google if you aren't familiar with them). Which of the following macro marketing strategies seems to give them a sustainable competitive advantage? (Highlight one answer)
a. Customer Excellence
b. Operational Excellence
c. Product Excellence
d. Locational Excellence
Explain your answer using course concepts:
Developing Marketing Strategies and a Marketing Plan (Chapter 2) Consider the

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