Developing Mobile Sales Promotion Campaign . Step 1: Develop detailed objectives of the sales promotion. Consider Both long- term and short-term benefits Step 2: Select a sales promotion format - mobile text messaging which can be applied to contests, price reduction, and sampling, and mobile coupons. Step 3: Define the rules and scope of the promotion. Rules should include deadline, selection of winner, prizes and rewards and availability of product and service for the competition. Step 4: Create incentives for your employees working on the sales promotion and also for consumers. Step 5: Maintain the momentum - a long-term promotion can cause participants to lose interest. Step 6: Publish results publicly