Developing new products, price points, channels, communication, process, training, and design are all elements of ________.

		entrepreneurial marketing
		marketing
		marketing research
		traditional marketing

Which model includes components that will help an entrepreneur determine the targeted customer segment, value proposition, channels for the distribution of the proposition, and type of customer relationships, among other key areas of importance to the future success of the entrepreneur?

		the Business Model Canvas
		the marketing mix (7 Ps)
		the marketing plan
		the six-step sales strategy

Which model includes components that will help an entrepreneur determine the basic set of strategies and approaches that marketers use to identify and reach their target market?

		the Business Model Canvas
		the marketing mix (7 Ps)
		the marketing plan
		the six-step sales strategy

If there is a specific question such as how many people would be interested in a new product with certain attributes that ________ research cannot answer, then ________ research will have to be used.

		market; secondary
		market; primary
		primary; secondary
		secondary; primary