Developing Service Concepts: Core and Supplementary Elements

$$ How does Disneyland ensure quality and guest satisfaction through core and

supplementary elements in its theme parks, such as fast passes, interactive experiences, and

personalized services? How do these elements contribute to minimizing negative outcomes

for visitors, compared to traditional amusement parks that may offer more standardized

services without personalized options?

Distributing Services through Physical and Electronic Channels

$$ How does Disneyland utilize both physical and electronic channels, like mobile apps, QR

codes, and online reservations, to distribute its services and maintain a seamless guest

experience? How does this approach differ from traditional theme parks that may rely more

on physical infrastructure and less on digital engagement?

Pricing and Revenue Management

$$ How does Disneyland manage pricing and revenue through dynamic ticket pricing,

merchandise sales, and special packages to ensure profitability and competitiveness? How

does its revenue model differ from other theme parks that may have simpler pricing

structures?

Educating Customers and Promoting Value Propositions

$$ How does Disneyland educate its guests about its services and unique experiences through

digital channels like the Disneyland app, social media, and email campaigns? How does it

maintain brand loyalty by promoting the value of immersive, family$-$friendly

entertainment?

Positioning Services in Competitive Markets

$$ How does Disneyland position its immersive, high$-$quality services to attract different

traveler segments, such as families, thrill$-$seekers, and international tourists? How does it

differentiate itself from other theme parks and entertainment brands, enabling it to maintain

leadership in the global market?