Developing the product based on customers' needs and wants is best defined as: Select one: a. value creation O b. value contribution c. value promise O d. value delivery Which of the following statements about target market is false? Select one: O a. A specific group of customers that marketing efforts are focused on is called a target market b. The amount of money the potential target market has to spend is as important as knowing what value is expected by potential customers. c. Demographic segmentation means focusing marketing efforts on sustainability and corporate responsibility oriented customers. O d. Lifestyle marketing segmentation example is focusing on market's tastes, preferences, habits , beliefs