Developing Trust

This activity is important because it is essential that salespeople understand the key elements in developing trust with their customers. McKinley is a new salesperson for a Minor League Baseball team in Idaho Falls, Idaho. McKinley wants to develop trust. In order to serve as a trusted salesperson, the customer must believe that McKinley is of high character and high competence$-$one without the other will not suffice. If the customer feels that McKinley is of high character but lacks competence, it will be impossible to have confidence in the solutions he proposes. Conversely, if the customer believes that McKinley is highly competent but of questionable character, questions will abound about whether the salesperson is well intentioned and seeking to do what is right by the customer.

The goal of this activity is to match four trust$-$building characteristics with specific actions that help McKinley achieve his goal of developing trust with customers.

Group McKinley's actions by their trust$-$building characteristics. Move each label to the correct drop zone box.

Week $2$ Self Assessment

$($i$)$

Saved

$1$

$5$

Developing Trust

points

$03-23$:$02$

This activity is important because it is essential that salespeople understand the key elements in developing trust with their customers. McKinley is a new salesperson for a Minor League Baseball team in Idaho Falls, Idaho. McKinley wants to develop trust. In order to serve as a trusted salesperson, the customer must believe that McKinley is of high character and high competence$-$one without the other will not suffice. If the customer feels that McKinley is of high character but lacks competence, it will be impossible to have confidence in the solutions he proposes. Conversely, if the customer believes that McKinley is highly competent but of questionable character, questions will abound about whether the salesperson is well intentioned and seeking to do what is right by the customer.

The goal of this activity is to match four trust$-$building characteristics with specific actions that help McKinley achieve his goal of developing trust with customers.

Group McKinley's actions by their trust$-$building characteristics. Move each label to the correct drop zone box.

References

Labels

$($i$)$

Drop Zones

Reset All

Honest about

Pricing and Services

Candor $(1/4)$

Product Knowledge

$(2/4)$

Customers Know

What They Are

Getting

Customer Knowledge

Dependable $(\frac{4}{4})$

Ask Customers

$(\frac{3}{4})$