Question: development department to run several taste tests to determine which, if any, snack consumers preferred. Frito - Lay's first research objective was to Multiple Choice

development department to run several taste tests to determine which, if any, snack consumers preferred.
Frito-Lay's first research objective was to
Multiple Choice
understand why Lay's potato chip sales are flat.
increase promotional spending on Lay's.
determine new pricing objectives.
development department to run several taste tests

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